There was a time when link building was just creating fifty links in a day social bookmarking, citations, email spamming, etc. for SEO (Search Engine Optimization) and that felt really difficult. But now it seems even more challenging. There are so many linking alternatives right there in mind.
I could find even new options for linking for whatever I wish, specifically, if I am not troubled by the awkward, big message in the Google Search Console which states that there is a suspicious linking activity into Search Engine Optimization. But let’s be honest and say that the process of link building is in evolution. Now I have to be choosy for where I am generating links to for the Search Engine Optimization.
There’s a need to find a niche now. I have to get where my target readers are. And, I have to give them the quality in content which engages them to reduce the bounce rate and increase the time spending on the website and eventually be good enough for the readers to click, share and comment for the Search Engine Optimization. Whether you choose to risk it with the techniques of black-hat and sweater vests of 1995 for Search Engine Optimization or will move forward, you need to get the content shared.
When you have good content, people will rightfully see it. So, what’s there to be it seen by the millions for Search Engine Optimization? This is the topic we often discuss in Search Engine Optimization. There are numerous link building tactics and content boosting ideas to get the work to outreach the right audience. If you have completed any SEO course, you must have learned tactics and skills to get backlinks. We can also find a lot of guides online that offer link buildings tips adn trick.
But what is the way through? Is it blogs? Is it social? Social bookmarking? Well, here I want to talk about social bookmarking as the link building technique in Search Engine Optimization.
Let’s start then:
The Pros of the Social Bookmarking for Search Engine Optimization:
Social bookmarking is efficient once done with the intention to build an organic community. The record states that In the last thirty days in Process Street, about 11% of the traffic to the blog came from the social bookmarking sites such as Inbound, GrowthHackers and Reddit. And, StumbleUpon was the second traffic driver.
A new Promoted User Posts feature rolled out on Reddit. And social bookmarking websites still likes to be into the content promotion game. We have studies that it does work. Brands only have to get the right path to connect to the users with these platforms.
The Cons of the Social Bookmarking for Search Engine Optimization:
Social Bookmarking possesses some of the disadvantages of Search Engine Optimization. Social bookmarking apparently take the originality away from links earned organically. Content marketers and Search Engine optimization executives turn robots in the execution of the strategy of plug-n-play when we must be empowered to resolve the issues with the content. You might require the social bookmarking in the Search Engine Optimization strategy.
You might not require social bookmarking in the SEO strategy. We also actually don’t have committed social bookmarking planning anymore. But we are concentrating on the content to gain its own links. Eventually, some posts might no go longer but we enjoy to see how the content reaches organically in Search Engine Optimization.
When there is no requirement to give the time for sharing posts on the social bookmarking websites, the magic happens. You allow the content to make the noise. The chores of posting links manually are not a burden anymore and you could focus on the attention over the priority things like manually reaching to the people mentioned in the content for the Search Engine Optimization.
People would argue that there’s no right traffic from the social bookmarking websites. Submission of a link to the social bookmarking site might give more traffic but may lower the engagement metrics & give more proportion of the bounce rate. And if one content piece could produce some traffic from a social bookmarking portal, why can’t you generate the same or more of them from the social space? Or, syndicating the content? The fact is that it’s a lot of work in Search Engine Optimization.
Creating and managing the communities in the multiple portals, generating genuine content and then manually having the personalized reach consumes time. I think, it also improves the amount of work for each person doing the task. And for the links to generate fastly.
Search Engine Optimization executives should collaborate with the team of content. The links ownership is so distributed and not plug-n-play tactic anymore. One more major challenge plaguing the social bookmarking websites is the little algorithm known as Penguin in the Search Engine Optimization. The more non-relevant and low-quality links you create, the more red flags you would be waving for the Penguin for waddling in.
In Search Engine Optimization, search engines already have it for the social bookmarking spaces. Just take a look at the results Google shows when you search for the social bookmarking sites.
There is a long list of a whole lot of spam. Links from the social bookmarking websites are low on the totem pole. They have low conversion rates, low engagement & search engines don’t like them for Search Engine Optimization.
The Hybrid Strategy of Social Bookmarking:
So here are both sides of the story for the social bookmarking. So, you have to try to choose what’s best for you. Listing down two actionable social bookmarking strategies here.
1. Know your Audience:
The fact is unless you know where & who your audience is, you probably will not know what social bookmarking sites they are on. Making personas from the social channels and Google Analytics would help guide you to decide where to spend the time.
For instance, if you’re writing a blog on the tips of parenting, sharing it on Inbound.org is not worthy or helpful for you or the readers.
2. Say ‘Thank You’ to Others:
Before you start posting, the determination to just submit your own content might be high. Resist the excitement. Just take a little time to share & boost others work. It is a way to say thank you to else.
I could find even new options for linking for whatever I wish, specifically, if I am not troubled by the awkward, big message in the Google Search Console which states that there is a suspicious linking activity into Search Engine Optimization. But let’s be honest and say that the process of link building is in evolution. Now I have to be choosy for where I am generating links to for the Search Engine Optimization.
There’s a need to find a niche now. I have to get where my target readers are. And, I have to give them the quality in content which engages them to reduce the bounce rate and increase the time spending on the website and eventually be good enough for the readers to click, share and comment for the Search Engine Optimization. Whether you choose to risk it with the techniques of black-hat and sweater vests of 1995 for Search Engine Optimization or will move forward, you need to get the content shared.
When you have good content, people will rightfully see it. So, what’s there to be it seen by the millions for Search Engine Optimization? This is the topic we often discuss in Search Engine Optimization. There are numerous link building tactics and content boosting ideas to get the work to outreach the right audience. If you have completed any SEO course, you must have learned tactics and skills to get backlinks. We can also find a lot of guides online that offer link buildings tips adn trick.
But what is the way through? Is it blogs? Is it social? Social bookmarking? Well, here I want to talk about social bookmarking as the link building technique in Search Engine Optimization.
Let’s start then:
The Pros of the Social Bookmarking for Search Engine Optimization:
Social bookmarking is efficient once done with the intention to build an organic community. The record states that In the last thirty days in Process Street, about 11% of the traffic to the blog came from the social bookmarking sites such as Inbound, GrowthHackers and Reddit. And, StumbleUpon was the second traffic driver.
A new Promoted User Posts feature rolled out on Reddit. And social bookmarking websites still likes to be into the content promotion game. We have studies that it does work. Brands only have to get the right path to connect to the users with these platforms.
The Cons of the Social Bookmarking for Search Engine Optimization:
Social Bookmarking possesses some of the disadvantages of Search Engine Optimization. Social bookmarking apparently take the originality away from links earned organically. Content marketers and Search Engine optimization executives turn robots in the execution of the strategy of plug-n-play when we must be empowered to resolve the issues with the content. You might require the social bookmarking in the Search Engine Optimization strategy.
You might not require social bookmarking in the SEO strategy. We also actually don’t have committed social bookmarking planning anymore. But we are concentrating on the content to gain its own links. Eventually, some posts might no go longer but we enjoy to see how the content reaches organically in Search Engine Optimization.
When there is no requirement to give the time for sharing posts on the social bookmarking websites, the magic happens. You allow the content to make the noise. The chores of posting links manually are not a burden anymore and you could focus on the attention over the priority things like manually reaching to the people mentioned in the content for the Search Engine Optimization.
People would argue that there’s no right traffic from the social bookmarking websites. Submission of a link to the social bookmarking site might give more traffic but may lower the engagement metrics & give more proportion of the bounce rate. And if one content piece could produce some traffic from a social bookmarking portal, why can’t you generate the same or more of them from the social space? Or, syndicating the content? The fact is that it’s a lot of work in Search Engine Optimization.
Creating and managing the communities in the multiple portals, generating genuine content and then manually having the personalized reach consumes time. I think, it also improves the amount of work for each person doing the task. And for the links to generate fastly.
Search Engine Optimization executives should collaborate with the team of content. The links ownership is so distributed and not plug-n-play tactic anymore. One more major challenge plaguing the social bookmarking websites is the little algorithm known as Penguin in the Search Engine Optimization. The more non-relevant and low-quality links you create, the more red flags you would be waving for the Penguin for waddling in.
In Search Engine Optimization, search engines already have it for the social bookmarking spaces. Just take a look at the results Google shows when you search for the social bookmarking sites.
There is a long list of a whole lot of spam. Links from the social bookmarking websites are low on the totem pole. They have low conversion rates, low engagement & search engines don’t like them for Search Engine Optimization.
The Hybrid Strategy of Social Bookmarking:
So here are both sides of the story for the social bookmarking. So, you have to try to choose what’s best for you. Listing down two actionable social bookmarking strategies here.
1. Know your Audience:
The fact is unless you know where & who your audience is, you probably will not know what social bookmarking sites they are on. Making personas from the social channels and Google Analytics would help guide you to decide where to spend the time.
For instance, if you’re writing a blog on the tips of parenting, sharing it on Inbound.org is not worthy or helpful for you or the readers.
2. Say ‘Thank You’ to Others:
Before you start posting, the determination to just submit your own content might be high. Resist the excitement. Just take a little time to share & boost others work. It is a way to say thank you to else.
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